American Swiss has partnered with four powerful women who have defined their industries @preciousplanner @HlubiMboya @realkeishnie . The I AM A DIAMOND campaign features Precious “The Planner” Thamaga, Kerishnie Naiker, actress Hlubi Maboi and Jackie Burger.
When you look at the characteristics of a Diamond and that of a woman, the similarities are undeniable.
Diamonds are strong, unique, precious and beautiful – just like women! They’ve gone through an incredibly long journey to become beautiful pieces of jewellery and are extremely resilient in the process.
Take a look back in history and you’ll see all of the adversities that women have had to overcome.
August is a time to honour and celebrate women. Salute them with the ultimate precious stone… because women are DIAMONDS!
Former Miss SA, Kerishnie Naiker took to Instagram to comment,”Diamonds go through an intense process before they’re created to be remarkable gemstones. They’re precious, strong, resilient & valuable. They’re actually synonymous with women. I AM A DIAMOND. Thank you @americanswissza for including me in this phenomenal campaign!”
#celebratewomen #womensmonth
The I AM A DIAMOND campaign features Precious “The Planner” Thamaga, Kerishnie Naiker, actress Hlubi Maboi and Jackie Burger.
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