KAYALI launches new Oudgasm collection, available exclusively at ARC Stores nationwide

Having launched in South Africa only last week, the KAYALI Oudgasm range is set to be the new favourite amongst South Africans.

The Oudgasm collection draws its inspiration from Mona Kattan’s enduring passion for the rich and sensual note of Oud, as the name aptly suggests. With the KAYALI owner’s deep-rooted connection to Oud, stemming from her Arabic heritage, Mona has poured her heart and soul into crafting four distinct ways to experience this timeless scent in a modern context. This collection serves as a tribute to her profound love for Oud and an invitation for others to share in its enchantment. The perfumes are elegantly presented in bottles featuring KAYALI’s signature style, enveloped in glossy tar-black lacquer.

Mona Kattan expresses her belief that perfume is synonymous with pleasure and chose the name “Oudgasm” to capture the bold and exhilarating essence of these fragrances. Among all the aromatic notes in the world, Oud has always evoked in her a euphoric sensation that is both transformative and transporting, as if it occupies its own unique universe. Her passion for Oud deepened during her move to the Middle East more than two decades ago, where she embraced the ritual of layering Oud as a means of self-expression and self-love.

Recognising the multifaceted nature of Oud, Mona embarked on creating the Oudgasm collection to explore its intensity, richness, and beauty. She understood that this remarkable ingredient could narrate countless stories, and as a result, she designed a range of fragrances to showcase the brilliance of Oud in the hope that others, too, would fall in love with its allure.

The Oudgasm Collection:

Oudgasm Vanilla Oud | 36 Eau de Parfum Intense

Notes:

·       Top: Pear, Praline, Saffron

·       Middle: Bulgarian Rose

·       Base: Cashmere Wood, Vanilla Sugar, White Musk, Oakmoss, Oud

The fragrance is warm and spicy. It opens with a warm, herbal start using saffron and praline with a fruity touch of pear, then unfolds a heart of delicate Bulgarian roses, and eventually rests on a warm bedding of vanilla sugar, cashmere wood, white musk, oakmoss, and of course the star of the show, Oud, for a sensual and luxurious experience.

Find it at ARC Store, available in 10ml and 50ml, here: https://www.arcstore.co.za/products/oudgasm-vanilla-oud-36-edp/50ml

Whether you’re looking for a new summer scent, a luxurious travel companion ahead of the holidays or, the ideal festive gift, the KAYALI Oudgasm range is bound to tantalise. To get your hands on the collection, visit any of the ARC stores in V&A Waterfront, Cavendish Square, Tygervalley Mall, Sandton City Mall, Mall of Africa, Clearwater, Menlyn Park Mall and Gateway Mall; alternatively, shop online at www.arcstore.co.za

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